for the love of cake

CAKE PICNIC™ was born out of a simple desire to eat a lot of cake. And be surrounded by friends. In my earliest daydreams of this event, it was a small and intimate picnic of maybe 15 new friends forming a circle at Golden Gate Park. Once we’ve formed our circle, we would take turns introducing ourselves and what cake we brought to the picnic. I had no idea this would draw such a crowd and that everyone would share my dream so passionately. For the love of cake, we must.

CAKE PICNIC is a gathering for the love of cake. It celebrates cake in all of its forms — chiffon cakes, upside down cakes, Princess cakes, cake loaves, cupcakes, Russian honey cakes, meringue cakes, jello cakes, trifles, multi-tiered cakes, sponge cakes, butter cakes, and more. CAKE PICNIC brings communities and friends together for the sole purpose of breaking cake and enjoying the following butter and sugar highs. To be surrounded by as many cakes as there are humans is definitely something special, right? It is a moment in time where we come together for something truly sweet. It is a feast for the ages and you just have to be there.

in the media

  • 'No cake, no entry': Hundreds gather for Cake Picnic in San Francisco, USA TODAY

  • I’m Just a Girl in a Room With 180 Cakes, Food Network Digital

  • Stressed? Why not bake a cake. Hundreds of strangers did just that, USA TODAY

  • More than 600 cakes take over SF museum at whimsical cake picnic, SF GATE

  • The Cake Picnic Criss-Crossing the Nation Arrives in New York, EATER NY

  • The Cake Picnic Goes Viral, Cake Zine

  • LA CAKE PICNIC, ABC 7 Los Angeles

  • Cake Picnic Is the Sweet Event You’ve Always Dreamt of as a Kid, EATER

  • New 'Cakechella' event takes over SF park, SFGATE

  • ‘Cakechella’: Photos show the delicious 180-cake picnic you wish you hadn’t missed, San Francisco Standard

  • Nearly 200 people share, indulge in free sweets at SF's 'Cakechella', ABC7 News

  • Free Cake Picnic in SF’s Potrero del Sol Park attracts hundreds, Local News Matters

2025 tour stops

brand partnerships

Colour Mill, Leisure Project, Caraway, Callebaut, Pistakio, Poppi, Gigantic, Sightglass Coffee, Le Monde Gourmand, Ghia, KACE

FAQs

  • No, you can buy a cake from your favorite bakery! Milk Bar, Magnolia Bakery, Lady Wong Bakery, HARBS, LadyM, home bakers from IG, etc.

    • Whole cake, not cut

    • Minimum of 6 inches wide, 5 inches tall

  • ABSOLUTELY YES PLEASE. DO IT x1000. You are a friend of my heart.

  • Yes! As long as it's a cake, you can bring it! But please only bring cake that you would want to eat and share with others. Go wild, dream big, let's eat really good cakes.

  • No, you must bring an entire un-cut cake.

  • Yes, I'll have labels at the event so please make sure to note the allergens. If you are tasting cakes by others and have allergies, please taste and eat at your own risk!

  • Submit the volunteer form!

  • Submit the form here!

    • General inquiries: DM @cakepicnictour

    • Brand partnerships and sponsorships: elisa@cakepicnictour.com